This is an advertisement for Becker's American Pilsener Beer. Becker's Best was re-branded as Becker's American Pilsener during the Second World War. This advertisement features an illustration of a man preparing to serve his guest a bowl of popcorn and several bottles of Becker's American Pilsener. The focus of the ad is that Becker's Beer makes a host popular.
Becker Brewing & Malting Company Records
Published by Utah State University - Merrill-Cazier Library
John S. Becker and his two sons, Gustav L. Becker and Albert E. Becker, established the Becker Brewing and Malting Company along the banks of the Ogden River in 1890. Over the next 75 years, the brewery operated through feast and famine, weathering two world wars and even prohibition. Of the approximately 34 breweries to call Utah home since Mormon settlement in 1847, the Becker Brewing and Malting Company of Ogden stands out as the longest continually operating brewing company in the state, one of the longest in the West, and the only Utah brewery to operate before, during, and after Prohibition. Despite almost a century of success, the costs of production and competition from larger breweries eventually forced the Beckers to shut their doors in 1964. This digital collection contains selected materials related to the history of the Becker Brewing & Malting Company and Becker Family. For full inventory of USU’s holdings on the brewery and the Becker Family reference the finding aids for the Becker Brewing and Malting Company records and the Gustav Lorenz Becker Photograph Collection. If you would like to explore this topic further, be sure to check out the companion digital exhibit Utah Brews: The Untapped Story of Ogden’s Becker Brewing and Malting Company. The digitization of these materials and creation of the digital exhibit was made possible by generous contributions from Karen Becker Edson and the Marie Eccles Caine Foundation.