Check out this open access article:
Demonstrating Library Value at Network Scale: Leveraging the Semantic Web With New Knowledge Work by Kenning Arlitsch, Patrick O’Brien, Jason A. Clark, Scott W. H. Young & Doralyn Rossmann for an interesting overview of what the Library can provide a University by offering assistance with Semantic Web and Search Engine Optimization services. There’s an interesting case study to read about Google indexing of the Montana State University Library before and after semantic identity was established, as well as the need for libraries to be more active with Wikipedia, in order to get libraries and library services established as Things within Dbpedia, and thus able to be interpreted with greater detail by search engines.